How the National Trust is diversifying its portfolio

National Trust for Places of Historic Interest or Natural Beauty

Governing body of protected sites

nationaltrust.org.uk

Description

The National Trust, formally the National Trust for Places of Historic Interest or Natural Beauty, is a conservation organisation in England, Wales and Northern Ireland, and the largest membership organisation in the United Kingdom. Wikipedia

Location: United Kingdom

Headquarters: Swindon, United Kingdom

Founded: January 12, 1895

Membership: 5.1 million (2017)

Founders: Octavia Hill, Hardwicke Rawnsley, Robert Hunter

Purposes: Wales, Northern Ireland

In recent years the National Trust has found a new strategy: curating events at locations that are not under its jurisdiction. This gives the organisation more geographic range, the freedom to explore new themes and periods, and the ability to appeal to different demographics

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How the National Trust is diversifying its portfolio
The conservation charity hopes to appeal to young urban-dwellers