British road-safety adverts

The Economist

British road-safety adverts are more shocking than those broadcast in America. The British penchant for horror might reflect the nation’s long tradition of public-service broadcasting, which seeks to entertain and inform at once. But do the ads work? Though gory, shocking public-information films linger in people’s heads, they seem not to alter behaviour much http://econ.st/1DHErXJ

Don’t stop, don’t look, don’t listen

CHATTERING schoolchildren don colourful anoraks; clutching hands, they depart for a woodland picnic. Elsewhere a young man leaps into his car and speeds off to work....

ECON.ST